A well-written job advertisement is the first impression you make with potential candidates. It’s the first chance for your company to show your culture and values in an appealing way. A well-written job advertisement can draw attention to the role and company, resulting in higher-quality applications and more interviews.
A well-written job description should include important information about the hiring process, from beginning to end. This will ensure that both you and the candidate are on the same page with regards to what you expect from them. This can also stop dropping-offs, ghosting, and an efficient and fair hiring process.
Use a direct, clear language that is easily understood by all types of audiences. Avoid jargon and cliches that can confuse or turn off potential candidates. Use job postings to promote your diversity initiatives. Make sure the language you use does not exclude anyone.
Additionally, don’t forget to list key advantages and perks on your job postings. If your company provides free lunches, an awesome office with a view or offers flexible working hours it’s a good idea to mention these in your job descriptions since they could swing a candidate in your favor over a competitor. It is also a good idea to mention any volunteer opportunities or community involvement that your company takes part in since this is something prospective employees look for when deciding which company to join.